Finocam is a Spanish company, leader in items for personal organisation in fields such as professional, educational, leisure and private. They have a wide range of calendars, diaries, document folders and similar items for different uses and purposes.
Mayúscula developed the design for some of their 2018 diaries’s collection, based on a strong target strategy developed by the client and Mayúscula’s research and analysis of global and local trends. The notebooks designed were developed to meet different purposes and audiences, focusing on what would be more relevant for them. The design behind each one was carefully thought and selected in terms of colors, combinations, tones, texture, brightness and disposition of the visual elements.