Contemporary interpretation of the traditional ear of wheat, bread’s main ingredient, to form a simple and recognizable chevron pattern that reminds of antique artisan techniques such as woven esparto baskets, used to display the bread, or opus spicatum, redefined in the interior design of PanPan bakeries.
The naming concept is based on word repetition in order to emphasize authenticity. Bread-bread, as in real bread. This system is carried throughout all communication materials, and has endless possibilities, all grouped under one slogan with double meaning: “PanPan. Repetirás” (BreadBread. You will repeat). It was also developed a custom lettering for the logotype. Besides, Mayúscula was in charge of the project management, naming for equipments, interior design an uniformity of all visual elements.