Creating visual identity for a swimwear brand

Visual identity for a swimwear brand designed to communicate a traditional maritime aesthetic. The key element of Patter & Mustique is an ampersand designed in the form of a nautical eight knot.

The ampersand conveys the idea of alliance, and is played in a variety of word combinations used through the brand identity, such as Rock & Roll, Fish & Chips, Father & Son, or Beach & Pool. The blue and yellow colors strengthen the overall maritime feel.