Rebranding Chinese textile leader

Phoenix Village (凤凰庄), founded in 1993, had been a leader no.1 in women’s textile production during the previous 5 years, with a revenue of $ 220 million and almost 30 retail stores in China.

We redesigned the mother brand and extended its image to their flagship stores Phoenix EFC. A high quality, coherent and multilingual graphic personality helps them connect with a more professional target, mantain their leadership in China, and be prepared for international expansion. A bilingual corporate identity is carried from the smallest applications such as the business cards, to the Phoenix EFC retail stores.

Services provided included branding, packaging, environmental graphics, interior design, signage, corporate stationary, brand architecture and brandbook.

Warning: Illegal offset type in isset or empty in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 247Warning: Illegal offset type in isset or empty in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 257Warning: Illegal offset type in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 258Warning: Illegal offset type in isset or empty in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 262Warning: Illegal offset type in isset or empty in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 247Warning: Illegal offset type in isset or empty in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 257Warning: Illegal offset type in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 258Warning: Illegal offset type in isset or empty in /usr/home/mayuscula.es/web/wp-content/plugins/sitepress-multilingual-cms/classes/core-abstract-classes/class-wpml-element-translation.php on line 262
chinese logo
chinese logo
chinese logo
symbol
chinese logotype structure
typography construction
typography construction
typography adjustments
typography adjustments
typography adjustments