Brand Guidelines for global logistics leader Agility

Agility is an international logistics leader with 500 offices in 100 countries and 22,000 employees.

After working with Agility on a previous global advertising campaign, Mayúscula was asked to refresh and optimize the worldwide corporate brand guidelines into a new user-friendly and contemporary version.

The brand guidelines included the optimization of the multilingual corporate typefaces, of the corporate colors, but also the application of the brand in several contexts (digital, print, building signage, uniforms, and more).

We were happy to fulfill the objective on time, providing unified guidelines for all Agility’s employees to use coherently worldwide.