Belgian luxury jewelry brand Laurence Bruyninckx

Visual identity for a Belgian jeweler specialized in wedding bands and engagement rings. Their rings have the distinction of being modular, and fit together creating new parts as combined. The custom typeface developed reflects the idea of ​​binding using different parts to build each letter, and the concept of unity in marriage. The solution to a complex and long name is a contraction of the brand in the LX monogram, first and last letters of his name. This monogram is used to build the brand architecture of the various collections with Roman numerals, which reinforce the European origin of a brand whose main market is America. Roman and classic aesthetics with a modern serif counteracts to create a contemporary result.