Rebranding Chinese textile leader

Phoenix Village (凤凰庄), founded in 1993, had been a leader no.1 in women’s textile production during the previous 5 years, with a revenue of $ 220 million and almost 30 retail stores in China.

We redesigned the mother brand and extended its image to their flagship stores Phoenix EFC. A high quality, coherent and multilingual graphic personality helps them connect with a more professional target, mantain their leadership in China, and be prepared for international expansion. A bilingual corporate identity is carried from the smallest applications such as the business cards, to the Phoenix EFC retail stores.

Services provided included branding, packaging, environmental graphics, interior design, signage, corporate stationary, brand architecture and brandbook.