Phoenix EFC Flagship stores in China

Phoenix Village (凤凰庄), founded in 1993, had been a leader no.1 in women’s textile production during the previous 5 years, with a revenue of $220 million and almost 30 retail stores in China.

Mayúscula developed the signage system and pictograms for the Phoenix EFC Flagship Store, aligned with their new brand approach designed also by Mayúscula in order to reach a more select internal public and begin the strategy of brand internationalization.

The result was a clean and remarkable visual system for the store, assuming issues of the market and local culture. An exciting assignment where interior design and graphic identity are coordinated and integrated from the beginning.