Redesign for Ibiza’s BAO Cosmetics

Bao is an organic cosmetic brand located in Ibiza. Their products are the result of balance and honesty, high quality natural cosmetics that, thanks to the sea water from Ibiza, keep the essence of the island. 

Mayúscula help refreshing the identity of the brand, their mark and packaging, by achieving harmony and elegance throughout all the applications. We redesigned their logo and all the packs by simplifying and realigning the elements. We unify the typography, adjust spaces, simplify colors, and improve the reading hierarchy of the elements. The intention of the redesign is to enhance the premium appearance of the product and unify the brand image in all the packaging.