关于我们

我们位于巴塞罗那和是一家致力于品牌推广和设计的工作室、主要针对初创企业、综合企业和寻求合作伙伴的创意机构、为其打造全球多语言品牌。我们的目标是、无论是在亚洲和中东的新兴市场、还是在像欧洲的发达市场、帮助客户消除阻碍竞争力的屏障。

大型思维
Mayúscula(大写字母)是我们主旨的一个比喻。它描述了优秀品牌以创新作为战略工具、使其发展壮大、脱颖而出、并与不同文化背景的人交流。我们相信我们能在复杂且波动的市场中进一步地发展您的潜力。

丰富经验

Mayúscula 创始人Rocío Martinavarro有十七年的品牌设计经验。在她的职业生涯中,她曾经为西班牙国家电视台(RTVE)、卡塔尔铁路(Qatar Rail)、Red.es (西班牙国家工业、旅游和商业部)、阿伯蒂斯基建公司(Abertis Telecom)、世界银行集团、Deltatre、Carolina Herrera、Agility、百事公司、西亚特、Adif (西班牙国家铁路公司)、la Caixa 银行等多种领先品牌进行设计。

跨文化创意团队

Mayúscula 创意团队反映出它的全球方法。透过量身定制的国际合作网络,我们能够满足各种项目的独特需求.

优秀标准

我们致力于追求全球品牌所要求的卓越:这包括设计质素、时间效率、管理透明度、问责制及产生。

分享知识

我们致力于品牌发展的同时也参加教育项目及其他活动。 Mayúscula 在OFFF Festival、CreaCities、巴塞罗那最好的设计学校等场景组织与全球品牌、多语言设计、国际化、本地化、创造性翻译和视觉识别有关的讲学活动、讲习班和大师班。

Credentials

E Awards

Laus Awards. Bronze award. Logo design for Foresight, 2016. Bronze award. Poster design for Fedrigoni, 2015. Bronze award. Visual identity for Zeri Crafts, 2013. Bronze award. Wordmark for Zeri Crafts, 2013. Bronze award. Wordmark for Innergy, 2013. Bronze award. Naming for Mayúscula, 2013. Gold award. Wordmark for Matias Nadal, 2011. Bronze award. Visual identity for PanPan, 2010.

Dubai Lynx Awards. Bronze award. Visual identity for Zeri Crafts, 2013.

D&AD Awards. Bronze award. Wordmark for Matias Nadal, 2012.

Monocle Retail Stars. PanPan selected in best 25 international business of 2010.

U Exhibitions and Markets

TDC64. Exhibition traveling to countries like Spain, New Zealand, USA, Belgium, Seoul among others, 2018-2019.

Across Borders. An exhibition, a pop-up store and a set of short conferences. Barcelona, Spain, 2017.

OFFF Festival. Creativity & Multimedia festival. Barcelona, Spain, 2017.

Ing Creatives. Market. Dubai, 2016.

Good Paper Chain by Fedrigoni. Barcelona, Madrid & Portugal, 2014.

The Best Design of the Year, ADGFAD. Barcelona, 2014.

BCN-MCR. Manchester, UK, 2013

Art Of The Grand Depart - Yorkshire in Yellow. Sheffield Millennium Galleries, Sheffield, UK, 2013.

Laus Awards. ADGFAD, Barcelona, 2012.

Laus Awards. ADGFAD, Barcelona, 2010.

Cartográfica, Madrid diseña. Matadero, Madrid, 2010.

D Lectures

ADGTalk 19 Barcelona. Design vs Design. Discussion moderated by Rocío Martinavarro with David McFairline, Sascha Lobe and Óscar Germade.

Across Borders. International collective exhibition. Roc 35, Barcelona, Spain, 2017.

OFFF Festival. Creativity & Multimedia festival. Barcelona, Spain, 2017.

Blanc Festival. Barcelona, Spain, 2016.

Serifalaris. Graphic design festival. Getxo, Spain, 2015.

Tinglaos de Grafismo. Seeway, School of Design, Technology & Digital Communication. Barcelona, Spain, 2014.

BCN-MCR. Manchester, UK, 2013.

Poñer cousas en orde. La Normal, Galicia, Spain, 2010.

S Juries

ADC*E Awards. Graphic Design Jury, 2014.

IDEP, School of Design and Multimedia. Graphic Design Degree Jury, 2014.

The Laus Awards. Graphic Design Jury, 2013.

N Teaching

Elisava, School of Design and Engyneering. Master's Degree in Branding, 2015. Design Management. Masterclass, 2015. Management of brands, 2015. Master's Degree in Commercial Space Design: Retail Design, 2012, 2013, 2014, 2015, 2016.

IED, Istituto Europeo di Design. Barcelona, Spain, 2015—2017.

Seeway, School of Design, Technology & Digital Communication. Barcelona, Spain, 2012—2016.

H Clients

Spain Batllé i Roig. Architecture.
Can Gili Nou. Residential.
Casa Gracia. Hospitality.
Citizentral. Hospitality.
CreativeDiologues. Education
Expo Hotels & Resorts. Hospitality.
Firma. Creative Agency (for PepsiCo).
Innergy. Industrial.
Jomar Investments. Financial.
Geobuilt. Real Estate.
Kriskadecor. Design.
Matias Nadal. Music.
Nadie. Creative Agency.
Neinver. Real Estate/Retail.
Obbio. Food & Retail.
PanPan. Food & Retail.
Puig Group. Fashion & retail.
Punto Consulting. Retail.
Remiand. Retail.
SEAT. Industrial.
Signes. Professional Services.
Stefano Colli. Architecture.
Summa. Creative Agency.
The Hipstel. Hospitality.
Wemories. Technology.
veoveo. Mobility

Northern Europe Arts Square. Creative Agency.
Edenspiekermann (MN, Rabobank, Deltatre)
Laurence Bruyninckx. Luxury

Middle East & Africa Agility. Global logistics and infrastructure.
BAD. Built by Associative data. Architecture, Lebanon.
Baku Aquatics Palace. Tourism, Azerbaijan.
Barcelona. Food & Retail, Lebanon.
Dhol Brothers, Music.
Foresight. Consultancy & Technology. Kuwait.
Qatar Rail. Industrial, Qatar.
Spears. Architecture, Lebanon.
The World Bank Group, Financial.
UIG. Real Estate, Lebanon.
Zeri Crafts. Design & luxury goods, Kuwait.

Asia Delta Electronics. Industrial.
Phoenix Village. Retail & Fashion.
Sannai. Cosmetics.

“Mayúscula has developed a methodology and guidebook to create a better brand. Awesome work!”.

Adobe Nederland