The Style Outlets is the European reference brand in the outlet sector, present in Spain, France, Italy, Germany and Portugal through 10 centers, which have about 1000 stores and 670 national and international brands.
Mayúscula developed a corporate Wayfinding, signage system and space graphics for “The Style Outlets Viladecans”. The challenge here was to create space where the signage system and the graphics are naturally integrated into the architectural space, giving solutions to the specific guidance needs. It is not about applying a logo to a space, but consider the space itself as part of the identity. Based on an existing visual identity, consisting of triangles strips and a corporate color for each center, Mayúscula have worked a solution that consider the triangle as the main element and transferred it to all sign typologies: in bevels for positional and directional ceiling and wall signs, in a triangular prism for corporate totems, on the coronation of floor totems, or in custom pictograms. The project was developed to be applied in all TSO establishments in Spain: Coruña, Getafe, Las Rozas (Madrid), San Franscisco de los Reyes (Madrid), Viladecans and Seville.
“The outlet center has a rent surface of 26,500sqm, 1,700 parking sports and 130 luxury international shops”.