Wayfinding for shopping mall The Style Outlets La Coruña

The Style Outlets is the European reference brand in the outlet sector, present in Spain, France, Italy, Germany and Portugal through 10 centers, which have about 1000 stores and 670 national and international brands.

Mayúscula developed a corporate and modular wayfinding and signage system for “The Style Outlets Coruña”. Based on an existing visual identity, consisting of triangles strips and a corporate color for each center, Mayúscula have worked a solution that highlights the information on a black background, relegating colors to a second level on bevels and sign sides. The triangle is enhanced as the main element and transferred to all sign typologies: in bevels for positional and directional ceiling and wall signs, in a triangular prism for corporate totems, on the coronation of floor totems, or in custom pictograms. The project was developed to be applied in all TSO establishments in Spain: Coruña, Getafe, Las Rozas (Madrid), San Franscisco de los Reyes (Madrid), Viladecans and Seville.