Carolina Herrera 212 VIP Funfair

Creation of the design and digital presentation for Carolina Herrera 212 VIP fragances POSM & Animation guidelines for the group Puig, the Spanish fashion and fragance business. 212 VIP is a fragance inspired by the new generations of VIP, creative minds that rewrite the rules of New York with confidence, attitude and personality. For this campaign, the fragrance also drew inspiration from the atmosphere of the fairs, the ferris wheels, the magic of the lights, the fun and the neons, which we reflected in the graphic identity of the guidelines.
The project was done under the direction of Punto Consulting.