Strategy + creativity

We believe in brands in majuscule that create connections with people in different cultures and stand out for its vision, commitment and desire to improve constantly. Taking users and customers as a central starting point, our methodology integrates the analysis, design and strategy to expand brands in different channels, whether it's a space, product, or digital publication.

Brand Strategy & Analysis
In a world of constant changes, brands need strong foundations. That is the only way for them to retain their essence and produce valuable interactions with customers, influencers, partners and society. Through analysis, we identify the conceptual, visual and verbal elements that drive brands or hold them back. Then, we define meaningful creative strategies, maximizing companies’ potential and defining a clear direction.

Research
Brand Analysis
Benchmarking
Brand Territories
Brand Concept
Brand Essence
Personality
Positioning
Brand Architecture

Verbal Identity
Words are the most potent weapon. When used well, they have an energy and power that overcomes the obstacles of time, fostering instant recognition and attachment. We give brands a voice and tone, creating names, claims, messages and stories that enhance an emotional connection, maintain the focus of the brand, bolster its identity and express its intrinsic values. We also do storytelling, engaging the audience in an unique way.

Naming
Baselines, Claims & Slogans
Storytelling
Sonic Branding
Trademark Registration
Copywriting

Visual Identity
Brands have the power to produce emotions and connections, and their visual identity is key to triggering this interaction. Creating an outstanding visual identity is much more than designing a logo or a visual system. It is about crafting a unique and agile personality that expresses itself through typography, iconography, patterns or photography with emotion and imagination. These graphic ingredients are combined in a certain visual rythym that is finely tuned to the various audiences through the distinct communication channels. We ensure design, production and technology are in sync with your brand vision, objectives and values.

Logotypes, symbols, monograms
Visual Systems
Packaging
Publications, brochures, books
, annual reports
Corporate campaigns (print and digital)
Corporate stationary
Broadcasting, Videos & Brand clips
Print & digital guidelines, Brandcenters
Websites & E-commerce
Interface design, UX

Retail Design & Wayfinding
We believe in the strength of spatial design because it is crucial for a good user expericence in urban, retail and hospitality settings. We have an opportunity to enhance the user’s comfort and safety with a coherent and dynamic wayfinding system.

Spatial Identity
Wayfinding systems and plans
Signage
Interior Design
Stands for fairs and events
Space graphics and communication
Exhibition graphics
Store window design
Point of sale merchandising

Brand Innovation & Experience
We use co-creation and creative thinking to reinvent existing brands and explore opportunities for new ones. We help our clients think out the box and create strong ideas and solutions for their customers. We create experiences to be felt rather than brands to be looked at, remarkable interactions rather than tangible products.

Customer Experience
Empathy Maps
Trend Analysis
Ideation Sessions
Workshops
Design Thinking
Service Design

Brand Internationalization & Localization
We help brands become global, eliminating the obstacles to operating in multiple markets, engaging with different audiences and thriving in cross-cultural environments. We analyze brand values, intents, beliefs and tone to keep their essence as they expand. We adapt existing verbal and visual identities to new markets or use transcreation to create new multilingual branding experiences from scratch.

Cultural Assessment
Global Brand Analysis
Brand Internationalization and Localisation
Global and Multilingual Visual & Verbal Identity
Translation and Transcreation