Global integrated campaign for Kuwaiti multinational Agility, a logistics leader with 500 offices in 100 countries and 22,000 employees. The campaign should be declined for all markets, industries, products, and services, and work in any language.
Complexity solved: flexibility, modularity and maximum ease of application. Multicultural, multilingual, multi-industry and multi-channel.
In the proposal, Mayúscula reinforce Agility as a emerging markets leader with a wordsearch, revealing solutions to complex problems in these areas: terrorism, poor infrastructures, natural disasters, complicated industriesor remote distribution areas.
In turn, the proposal allowed to create a typography, underline concepts and the creation of icons, emphasizing the concept and creating a wink that is easy to recognize and create identity.
We have fulfilled the objective of facilitating the declination of low-budget campaigns, developed internallyand in little time.