Delta Electronics Product Pricelist

Delta Electronics is a global leader in power and thermal management solutions. As an energy-saving solutions provider with core competencies in power electronics and automation, Delta’s business categories include Power Electronics, Automation, and Infrastructure. Delta’s consolidated worldwide sales revenue in 2017 was US$8.471 billion. Since 2011, Delta has been selected each year for the prestigious Dow Jones Sustainability™ World Index (DJSI World). In 2017, we were also included in the DJSI Emerging Markets Index for the 5th consecutive year. Delta was ranked by CDP (formerly the Climate Disclosure Project) at the Climate Change Leadership Level.

After working with Delta for several years, Mayúscula was assigned the task to design a printed product pricelist for their Industrial Automation distributors. Our design proposal was to cut production costs by developing a ring binder that contained several booklets. These booklets could be easily and independently updated with new products and prices without having to reprint everything each time they needed to update information. This allowed us to produce a high quality and lasting binder with special finishes, paired with digitally printed brochures, instead of one cheap catalogue that had to be reprinted entirely each year. Special care was put on the perception of quality and uniqueness of the piece, by adding omega staples, tinted rings, foil stamping and using high quality paper.

Besides crafting a visual solution for them, Mayúscula also helped classify, organize, correct, name and number all contents, as well as redistribute categories in tables to achieve maximum coherence and quality of information. Five different versions were printed according to the needs of their market distributors in Iberia, Italy, EMEA, and Middle East.

The assignment was an exercise of microtypography, with the goal of achieving clarity of information and ease of navigation, and present the company as a highly competitive provider in terms of quality and service.