Opticom, digital transformation for a Telecom provider

Opticom is a professional telecom provider from French Group IDAOS with over 20 years experience in digital transformation and telecommunications. They offer high-technological solutions combined with a highly personalized and qualitative customer care to small and medium companies. Therefore, their uniqueness is an extraordinary reliability. Amongst their main services are: VOIP , Internet, Cloud or mobile solutions, as well as the latest equipments, such as switchboards, mobiles and accessories. Opticom ensures all telecom solutions within a company are well connected.

Mayúscula has designed a clean and graphic website, where information can be found in an eye blink. The visual elements designed function as a tool to communicate brand values such as connection, trust and reliability. The graphic concept, protection, was inspired by the existing brand icon and developed to make the website highly personalized in terms of visual identity. This line taken from the brand icon is used around pictograms, pop-ups or images, surrounding them like a shield and barrier that symbolizes the coverage and protection offered to clients. This line also symbolizes a flawless connection among all devices and solutions.

In order to ensure a friendly but profesional tone Mayúscula designed a set of illustrations that underline the closeness and trust Opticom builds with its audience.