The Association of Student Families (AFA) is a place where all parents have a way to participate directly in the organization of the school “La Lacuna de Poblenou” , devoting some time to collaborate in different tasks.
Mayúscula was challenged to create a new visual identity do this special center of education, translating its principles and values. The result was a branding based on the concepts of transparency, agregation, multiplicity and connection – reflected by a design with multiple and delicate dots and connector lines – both presented in soft and transparent colours.
Mayúscula create a set of icons for each type of commission. Each of them with its own color, facilitating the fast distinction and making a more solid and recognizable identity.