Jomar Investments Branding

Creation of a new corporate identity to Jomar Investments, a spanish firm.

Mayúscula developed the new logotype, the corporate stationary (letterhead templates, business cards, envelopes, labels, etc) and the signage for the office. In this process, Mayúscula suggested the usage of lines with different thicknesses, in order to communicate evolution and growth. The identity transmits formality, solvency, elegance, flexibility and certainty – with a hint of modernity and innovation brought from the vibrant colors chosen for some applications.