Packaging line for Kuwaiti brand Zeri Crafts

Zeri Crafts is a concept brand from Kuwait selling textiles and homewares, brandes by Mayúscula. In one of Zeri Crafts’ assignments, the development of a packaging line, Mayúscula proposed a design aligned with the visual identity, presenting gold motifs inspired by Sadu Bedouin weawing in new delicate way, as in weaved with zeri thread. The modularity of the elements is constructed with half-square triangles, from the Z of the symbols to all the patterns.

The creative combinations of form, pattern and texture weave a golden narrative thread through each painstaking piece of this modular identity package for Zeri Crafts.