Telling the story of a real food brand through an engaging corporate vídeo

Mayúscula was engaged to design the new corporate video for Welthy with the objective to communicate the audience the values of the brand, goals and services through an illustrated video.

For this project we develop the script, copy, story board, illustrations as well as the art direction for the animations.

The design and color palette chosen for the video follow the corporate style with simple and flat illustrations in line with the visual identity. The whole language speaks in a fresh and modern style in order to engage with Welthy’s audience.