Mayúscula designed special materials to promote UPTWON – a luxury building located in Beirut, designed by BAD – Built by Associative Data.
UPTOWN establishes a new marker for avant-garde architecture in the city skyline. It offers a diverse mix of luxurious and affordable residential units that range from penthouses to small-sized apartments. This sets the scene for a modern, inspiring and sustainable living envoirment.
Meeting the challenge of promoting such a unique building, a brochure and a big fence were developed with a special concept: the structural view of the building from the above, made by big blocks with different sizes. The result is an elegant, futuristic and strong design – values that meet Uptown´s essence.