Brand refreshing for global logistics leader Agility

Agility is an international logistics leader with 500 offices in 100 countries and 22,000 employees.

After working with Agility on a previous global advertising campaign, Mayúscula was asked to refresh and optimize the worldwide corporate brand guidelines into a new user-friendly and contemporary version. The brand guidelines included the optimization of the multilingual corporate typefaces, of the corporate colors, but also the application of the brand in several contexts (digital, print, building signage, uniforms, and more).

Furthermore, we designes and adapted multiple applications to be used across all countries internally and externally: sales materials, editorial and brochure templates, digital presentations, posters, calendars, general wayfinding, certificates and so on. Some specifics were an Arabic and English presentations templates, or multilingual business cards templates in English, Arabic, Cyrillic, Japanese and Chinese.

We were happy to fulfill the objective on time, providing unified guidelines for all Agility’s employees to use coherently worldwide.