The identity for an organic supermarket selling high quality groceries, is based on the warehouse concept, where traditionally, goods were sold without intermediaries.
The idea of recovering the popular warehouse graphics with a box to carry groceries and the stencil stamp that appeared in old sacks build a solid, compact and highly recognizable personality. The container box concept is extends throughout the graphic communication, being the container of the information both in the packaging itself and in the labeling.
The visual system for the 750 sq/m space is constructed with modular boxes and two styles of personalized illustrations, covering all communication needs. A custom pictogram font, environmental graphics, packaging, stationary and merchandising are some of the applications designed.