Permanent and temporary communication for PanPan Artisan Bakery chain.
In order to differentiate PanPan from its competition because of their own quality freshly baked products, we created posters and infographics that show how the products are handmade by experienced pastry chefs and bakers. The graphics manage to imbue the stores with personality and reflect PanPan’s philosophy.
The cushions were designed with the corporate pattern and were hand-printed. We also developed a verbal identity in which rhymes and words repetitions recall the verbal game of the naming. Cause of the graphics, the experience in stores becomes more inspiring and informative, encouraging the brand values and personality.