The project commenced after Menzies joined forces with NAS Aviation, establishing itself as the world’s largest aviation services provider, operating in over 65 countries and 290 airports. In this context, Mayúscula was responsible for developing and manualising guidelines for a complex bilingual wayfinding & signage system to be implemented across multiple airports in Africa and the Middle East.
Additionally, Mayúscula worked on updating, systematizing, and expanding various applications of Menzies Aviation’s brand guidelines, ensuring consistency and alignment with the company’s global presence.