Our rebranding proposal focuses on elevating the packaging to reinforce brand recognition while addressing functionality and local appeal. The bilingual approach—Arabic as the primary language alongside English—underscores the brand’s leadership and connection with its consumers.
We utilized three biscriptual typefaces tailored to different product lines: a modern sans for versatility, a condensed typeface for practical texts, and a script font for baby products. Custom letterings further enrich the identity and differentiate specific categories.
The packaging design incorporates five distinct visual styles to suit various product ranges: natural product photography and elaborate dish imagery for core lines, playful illustrations for sodas and cleaning items, doodles for baby products, and minimalist designs for skincare and cosmetics. Icons are used strategically to communicate product benefits, and a dedicated icon denotes indulgent treats, such as organic gummies, for special occasions.
This thoughtful packaging system not only enhances the brand’s premium and organic positioning but also empowers in-house teams to efficiently organize 700 products across 24 ranges and their subcategories.