Zeri Crafts is a concept brand from Kuwait selling textiles and homewares, branded by Mayúscula. In one of Zeri Crafts’ assignments, the design of a blank commercial notebook, Mayúscula proposed high quality camel leather as a conceptual material in synch with the company’s positioning. Finding a reliable tannery in the Gulf was the beginning of a beautiful leather collection of products.
The journal is sold directly to customers or by Kuwait corporations as a gift to their own clients. It has a camel leather sleeve jacket, protecting and containing an inner gold printed notebook. The corporate pattern is inspired in Bedouine Sadu crafts typical of the region, and is hot stamped. The leather is metal-free, biodegradable and is tanned with vegetable extracts.
The pouch includes a zipped pocket as well as a section for cards and travel documents.
The tote bags feature a custom pattern inspired in architectural mashrabiyas from the region.
All these items can be bought directly through Zeri Crafts.
Photography by Zeri Crafts and Roger Casas.
Mayuscula has been a partner to Zeri Crafts from the very beginning. It started with branding, but with time, we both understood their potential in product design, and started our collaboration on products. As companies that have worked together closely from the start, we understand each other’s aesthetic and design philosophy and have managed to create products that integrate superbly with the brand. When working with Mayuscula on a new product, I am confident the end result with add value to Zeri Crafts.
Laila Al-Hamad. Zeri Crafts founder